Lyft | Brainrider
Create a variety of assets for Lyft's sub-brand Capital Bikeshare. They are offering a Univeristy program that will last throughout the school year in Washington D.C.
Service
Digital & Print
Client
Lyft
Capital Bikeshare
Year
2023-24
The main target audience for this campaign are students. So I wanted to create assets that would be enticing for them.
I incorporated elements such as note taking, modern iconography and text message bubbles throughout.
.png)
Program Launch
For the launch of the program this insta-story was created to spread the word. The copy shows the breakdown of the program and the design uses an arrow as an illustrative bike route.
School Events
These pamphlets were created to give to students and facility at events throughout the school year. Highlighting the important details of the program.
_edited.jpg)
Bike Stations
Throughout the city these posters will be paired with the bike stations. For these we wanted the information to grab walkers attention as fast as possible.
