Graduation 2020
I curated this light and airy look & feel for the graduation campaign season at Minted.
Service
Client
Look & Feel, Digital, Social
Minted
Year
2020
In creating this fresh and design forward look & feel we needed to gear our announcements towards the upcoming graduating class.
Gifting during this campaign is an important category that we didn't want to forget about. There are a variety of products that Minted offers.
Moodboard
Moodboard
Moodboard
Fresh. Design forward. Thoughtful. Unique.
Sketches
Props
Photography Assets
Email Design
With this long season of graduation we wanted to show our products in the best way possible. Giving the customers as much information on the product so they can feel prepared announcing their grads accomplishment.
Digital
Another part of the campaign is updating all of the category pages with new product. We use the props that were shot by the studio and use them throughout all of the graduation assets.
