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27 West
27 West is a small business that is owned and operated by a military spouse. For this project I created the logo and any brand assets. Ranging from digital, print and packaging.
Service
Identity & Branding, Print, Digital & Web
Client
27 West
Year
2017
27 West was primarily a digital online boutique but in 2020 it launched its first store in Washington. I designed an exclusive grand opening swag bag.
We also worked on a variety of programs for the store. A rewards program, an exclusive 27 West Community page and gift cards.
The Logo
We wanted the logo to be simple and timeless. I kept the numbers in a san serif font and paired it with a script font. This creates a modern logo.
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